Cross-functional web and social media content producer, copywriter, journalist, video editor, and strategic thinker offering insight and leadership in the execution of deliverables across digital media platforms. Expedites workflow and collaborates with stakeholders to deliver projects on time, on target, and on budget. Keeps people motivated and projects rolling.
Copywriting & Copy Editing l Journalism l Video Editing
CMS & Digital Channel Distribution | Marketing & Promotions
TECHNICAL SKILLS & TOOLS
Drupal & WordPress | Adobe Photoshop & Premiere Pro | Microsoft Office & Google Suite
YouTube | Facebook | Instagram | X
Web, Editorial, & Creative Services
PARAMOUNT GLOBAL /CTD DIGITAL/CBS INTERACTIVE, Burbank, CA 2016 - 2023
Senior Writer, Editorial: Drphil.com
Wrote, produced, edited, and deployed web and social media content and developed branding and production standards for custom video content across all digital platforms.
Increased audience engagement across web and social media, helping grow the Dr. Phil YouTube channel from fewer than 500,000 to +6 million subscribers and the Dr. Phil Facebook page to +8.5 million followers.
Facilitated access to critical workflow assets across key departments during the early days of the pandemic, keeping broadcast and digital deliverables on schedule.
Social Media Writer/Producer 2022 - 2023
RESULTS UNLIMITED, Minot & Fargo, ND 2013 - 2015
Mentored a department of ten, empowering creative team members to learn, grow, and achieve their best work.
Increased department profitability 30% by implementing workflow tracking processes, cost estimates, and budget accountability.
Directed copywriting, copy editing, photography, motion graphics, audio and video production, postproduction, print services, and digital content.
Administered hiring, retention, cross-team training, vendor contracts, licensing, clearance, and brand compliance.
Spearheaded market research, brand management, positioning, tagline development, and creative briefs.
IMAGEKEEPERS: HVS ADVERTISING-MARKETING, Green Bay, WI 1999 - 2012
Supervised creative and technical teams and developed presentation decks and agency sales tools.
Prepared line-item production estimates and executed marketing strategies in service of client marketing goals.
ADDITIONAL RELEVANT EXPERIENCE
Reporter, Producer, Camera Operator, & Video Editor
Award-winning broadcast journalist, Bureau Chief, and News Director.
Stringer/Contributor: The Associated Press, CNN Headline News, and the Michigan Radio Network.
Bachelor of Science (BS) in Theatre & Entertainment Arts; Minor in Speech Communication
NORTHERN MICHIGAN UNIVERSITY, COLLEGE OF ARTS & SCIENCES, Marquette, MI
HONORS & AWARDS
Advertising & Production
6 ADDY (Advertising Federation)
3 Healthcare Advertising
13 Michigan Associated Press
2 Michigan Association of Broadcasters
1 American Legion: Community Affairs & Journalism
1 Charming Shoppes "Voices" National Volunteer Service and Leadership Award