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     © Copyright 2019,  Polly R. Flinders

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    CORE COMPETENCIES
    • Deploys messaging that deftly and persuasively communicates emotions, benefits and brand values.
    • Positioning, taglines, audience-facing campaigns and media channel distribution.
    • Copywriting, Editorial, Audio & Video Editing
    • Digital Marketing
    • Project management: budgets, scheduling, standards, processes, contracts, licensing, clearances, co-op, and compliance.
    • Cross-functional team leader who keeps projects rolling. 
     
    INDUSTRY  EXPERTISE
    • Television: Journalism and Entertainment 
    • Casino Marketing & Promotions
    • Hospitality
    • Automotive and Retail Sales.
    • Agriculture, Energy, and Tourism.
    • Education.
    • Healthcare (including General Medical, Dentistry, and Mental Health).
    • State and Native American Tribal Governments.
    • Non-profit Organizations.
    EXPERIENCE
    CBS Interactive / CBS Television Distribution  Since 2016   
    • Copywriter, substantive copyeditor and style mechanic for web and social media.
    • Producer and video editor
    • Branding and content development
       
    Creative Director-At-Large  Since 2016  
    Writer, copyeditor, web and social media  content development and curator for Dr. Phil
    • Consultant: Marketing and personal brands helping clients craft a distinctive presence in the media landscape.
    • Producer, editor, makeup artist, voiceover artist, and video camera operator.
    • Landscape and wildlife photographer.
       
    Results Unlimited, Minot and Fargo, North Dakota  2013-2015                                               
    Creative Director
    • Conducted market research, pitched creative ideas and sold agency competencies in client meetings, winning new                             business and strengthening existing relationships
    • Ushered clients and agency teams through brand positioning, tagline development, and style guide processes.
    • Established quality control procedures for writers and editors to improve copy and reduce technical errors.
    • Implemented an integrated system for tracking, trafficking, billing and archiving.
    • Directed team execution of engaging and relevant writing, photography, animation graphics, video                                                     production, and digital content.
    • Increased profitability by introducing workflow tracking processes, project cost estimates and budget accountability.
    • Responsible for hiring and retention, cross -team training, vendor contracts, licencing, clearances and compliance.
    • Writer, copyeditor, producer, director, audio editor, and presentation architect.
     
     HVS Advertising-Marketing     Green Bay,Wisconsin   1999 - 2012     
    Writer-Producer                                                                                             
    • Prepared line-item estimates, executed marketing and communication strategies.
    • Wrote, directed and produced creative content across traditional and emerging media channels.
    • Supervised creative teams and technical crews.
    • Developed presentation decks and agency sales tools, and contributed to RFP response submissions.
    • Managed client web and social media pages and traffic orders for broadcast schedules.
     
     
    EDUCATION
    Northern Michigan University, Marquette, Michigan           

    College: College of Arts & Sciences

    Degree:  Bachelor of Science

    Major: Theatre & Entertainment Arts. Minor: Speech Communication

    HONORS AND AWARDS
         (2) Telly
     
     
         (2) Communicator
     
     
          (3) Healthcare Advertising                                                                 
     
     
     
         
           (6) ADDY
          (Advertising Federation)
      
     
                                              (13) Michigan Associated Press
     
     
                                                       (2) Michigan Association of Broadcasters   
     
                                           
                                               (1) American Legion Community Affairs & Journalism                                                    
     
                                                                                                         
                                                     (1) Charming Shoppes Inc. "Voices" Award                                                            National Volunteer Service and Leadership
     

    Insight.

    Imagination..

    Experience.