Cross-functional web and social media content producer, copywriter, journalist, video editor, and strategic thinker offering insight and leadership in the execution of deliverables across digital media platforms. Expedites workflow and collaborates with stakeholders to deliver projects on time, on target, and on budget. Keeps people motivated and projects rolling.

 

                                                                                                               CORE COMPETENCIES

                                                                                 Copywriting & Copy Editing l Journalism l Video Editing 

                                                                           CMS & Digital Channel Distribution | Marketing & Promotions

                                                                                                        TECHNICAL SKILLS & TOOLS
                                                              Drupal & WordPress | Adobe Photoshop & Premiere Pro | Microsoft Office & Google Suite

                                                                                                       YouTube | Facebook | Instagram | X
 

                                                                                                                   EXPERIENCE

                                                                                                         Web, Editorial, & Creative Services

 

PARAMOUNT GLOBAL /CTD DIGITAL/CBS INTERACTIVE, Burbank, CA                                                                              2016 - 2023                                                                                                    
Senior Writer, Editorial: Drphil.com 

• Wrote, produced, edited, and deployed web and social media content and developed branding and production standards for custom video content across all digital platforms.

• Increased audience engagement across web and social media, helping grow the Dr. Phil YouTube channel from fewer than 500,000 to +6 million subscribers and the Dr. Phil Facebook page to +8.5 million followers.

• Facilitated access to critical workflow assets across key departments during the early days of the pandemic, keeping broadcast and digital deliverables on schedule.

 

Social Media Writer/Producer                                                                                                                                                                              2022 - 2023 

• Curated, wrote, edited, and deployed promotional content for Mixible.com and legacy programming on Paramount+, helping to grow awareness and audience engagement.

                                                                                                                     

RESULTS UNLIMITED, Minot & Fargo, ND                                                                                                                                             2013 - 2015                                                                                                                                                                                                                                   

Creative Director

• Mentored a department of ten, empowering creative team members to learn, grow, and achieve their best work.

• Increased department profitability 30% by implementing workflow tracking processes, cost estimates, and budget accountability.

• Directed copywriting, copy editing, photography, motion graphics, audio and video production, postproduction, print services, and digital content.

• Administered hiring, retention, cross-team training, vendor contracts, licensing, clearance, and brand compliance.

• Spearheaded market research, brand management, positioning, tagline development, and creative briefs.

 

IMAGEKEEPERS: HVS ADVERTISING-MARKETING, Green Bay, WI                                                                                        1999 - 2012

 

Writer-Producer

• Wrote, produced, and directed award-winning content for traditional and emerging media channels across entertainment, education, cultural, and non-profit sectors.

• Supervised creative and technical teams and developed presentation decks and agency sales tools.

• Prepared line-item production estimates and executed marketing strategies in service of client marketing goals.

 

                                                                               ADDITIONAL RELEVANT EXPERIENCE

 

  Reporter, Producer, Camera Operator, & Video Editor

• Award-winning broadcast journalist, Bureau Chief, and News Director.

• Stringer/Contributor: The Associated Press, CNN Headline News, and the Michigan Radio Network.

 

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                                                                                                        EDUCATION

 

                                             Bachelor of Science (BS) in Theatre & Entertainment Arts; Minor in Speech Communication

                                              NORTHERN MICHIGAN UNIVERSITY, COLLEGE OF ARTS & SCIENCES, Marquette, MI

 

                                                                                                   HONORS & AWARDS

 

 Advertising & Production

 

• 2 Telly

• 6 ADDY (Advertising Federation)

• 2 Communicator

• 3 Healthcare Advertising

 

Journalism

 

• 13 Michigan Associated Press

•   2 Michigan Association of Broadcasters

•   1 American Legion: Community Affairs & Journalism

 

Public Service

• 1 Charming Shoppes "Voices" National Volunteer Service and Leadership Award