SUMMARY: Experience-rich, cross-functional journalist, copywriter, producer, editor, and production manager offering insight and leadership in the execution of deliverables across traditional and digital media channels. Expedites projects and collaborates with marketing and production teams to deliver projects on target, on time, and on budget.
CORE COMPETENCIES
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Copywriting and video editing.
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Project management: budgets, scheduling, benchmarks, and processes.
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Integrations, co-op, clearance, and compliance.
EXPERTISE
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Marketing, journalism, and editorial.
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Broadcast and video production.
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Digital content management.
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Brand positioning, tagline development, promotions, content creation, messaging, and channel distribution.
WRITING EXAMPLES: PollyRFlinders.Pressfolios.com
PRODUCTION PORTFOLIO: PollyRFlinders.com
EXPERIENCE
CBS Entertainment, Viacom/CBS, Burbank, California
Senior Writer, Drphil.com
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Author articles, produce, and deploy adapted show content for web and social media.
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Operate (CMS) content management systems (Drupal, WordPress).
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Execute affiliate and partner channel distribution.
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Initiate and manage remote access to team workflow assets (COVID-19 protocols).
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Preditor: develop franchise branding and production standards and edit custom digital video series:
Today’s Takeaway/The Bubble Over My Head, unPHILtered, Unforgettable Teens, Phil’s Files, Reeled In: Catfish and Their Victims, and Most Memorable Guests.
Results Unlimited, Minot and Fargo, North Dakota
Creative Director
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Market research, brand management, positioning, tagline development and creative briefs.
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Writing, directing, editing, and department oversight of creative services including copywriting, photography, video production, postproduction, animation graphics, print services and digital content.
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Hiring, retention, cross-team training, vendor contracts, licensing, clearance, and compliance.
HVS Advertising-Marketing, Green Bay, Wisconsin
Writer-Producer
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Prepared line-item estimates and executed marketing strategies.
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Wrote, directed, and produced creative content across traditional and emerging media channels.
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Supervised creative and technical teams and developed presentation decks and agency sales tools.
Green Bay Packers At Lambeau Field, Green Bay, Wisconsin
Jumbotron Crew
Fox Sports At Lambeau Field, Green Bay, Wisconsin
Make-up Artist
KMB Broadcasting: WDBC/WYKX Escanaba, Michigan
News Director
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Reported, produced, engineered, and anchored local and state news and community programming.
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Producer/Host “680 Newsmakers” – interview chat show featuring state and local news, lawmakers, community leaders and personalities.
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Producer: “U.P. Tales and Trails” – regionally distributed weekly program for hunting and fishing enthusiasts and nature conservation.
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Producer: “Power!Talk” with John St. Augustine – regionally distributed daily talk show.
WLUC TV 6 Escanaba and Negaunee, Michigan
Bureau Chief/General Assignment Reporter
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On-camera reporter, camera operator and video editor covering local stories and perspectives from a four-county newsbeat in Michigan’s western and central Upper Peninsula.
Heartland Communications: WIKB AM/FM Iron River, Michigan
News Director
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Reported, produced, engineered, and anchored local and state news and community programming.
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Produced: “News Round-up,” a weekend recap of and updates on the top local and state news of the week.
Stringer/Contributor
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CNN Headline News
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The Associated Press
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Michigan Radio Network
EDUCATION
Northern Michigan University, Marquette, Michigan
College of Arts & Sciences
Degree: Bachelor of Science
Major: Theatre & Entertainment Arts. Minor: Speech Communication
HONORS AND AWARDS
Advertising And Production:
2 Telly
2 Communicator
3 Healthcare Advertising
6 ADDY (Advertising Federation)
Journalism:
13 Michigan Associated Press
2 Michigan Association of Broadcasters
1 American Legion: Community Affairs and Journalism
Public Service:
1 Charming Shoppes "Voices" National Volunteer Service and Leadership Award
Insight
Imagination
Experience