Cross-functional copywriter, producer, project manager, video editor, and creative thinker offering insight and leadership in the execution of deliverables across traditional and digital media platforms. Expedites workflow and collaborates with stakeholders to deliver projects on time and on target. Keeps people motivated and projects rolling.

 

CORE COMPETENCIES

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Copywriting & Copy Editing | Market Research, Branding & Brand Positioning | Pre & Postproduction Project Management | Marketing & Promotions | Content Management Systems & Channel Distribution | SEO Optimization | Scheduling & Traffic

 

TECHNICAL SKILLS & TOOLS

Drupal, WordPress & Wix | Adobe Photoshop, Audition & Premiere Pro | Microsoft 365 & Google Suite |YouTube | Facebook | Instagram | X
 

EXPERIENCE

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POLLY R. FLINDERS CREATIVE SERVICES, Remote, Hybrid, At-large.                                                                                                         2023 – Present

• Copywriter, broadcast and digital media content producer, and video editor, assisting clients in achieving their marketing goals.                           

 

PARAMOUNT/CBS INTERACTIVE,  Burbank & Hollywood, CA                                                                                                                              2016 – 2023 
Senior Writer, Web & Social Media Producer

• Combined storytelling and the values of journalism to create compelling content and drive audience engagement for Paramount and                                 CBS properties across web, mobile, and social media platforms.

• Curated, wrote, edited, and deployed promotional content across social media channels, growing engagement for Mixible.com and legacy programming on Paramount+.

• Developed branding concepts and production standards for custom video content on the Dr. Phil website; helped grow the Dr. Phil YouTube                   channel from fewer than 500,000 to 6.2 million subscribers and the Dr. Phil Facebook page to 9.2 million followers.

 

RESULTS UNLIMITED, Minot & Fargo, ND                                                                                                                                                                  2013 - 2015                  Creative Director

• Managed and Mentored a department of ten, empowering creative team members to learn, grow, and achieve their best work.

• Directed copywriting, copy editing, photography, motion graphics, audio and video production, postproduction, broadcast, web, and print services, social media, and digital display content.

• Increased department profitability 30% by implementing workflow tracking processes, cost estimates, and budget accountability.

• Administered hiring, retention, cross-team training, vendor contracts, licensing, clearance, and brand compliance.

• Spearheaded market research, brand management, positioning, tagline development, and creative briefs.

 

IMAGEKEEPERS: HVS ADVERTISING-MARKETING, Green Bay, WI                                                                                                                  1999 - 2012

Writer-Producer

• Wrote, produced, and directed award-winning content for traditional and emerging media channels across multiple sectors, including health, entertainment, education, cultural, non-profit, and commercial and retail businesses.

• Supervised and managed creative and technical teams and developed presentation decks and agency sales tools.

• Prepared line-item production estimates and executed marketing strategies in service of client marketing goals.

 

ADDITIONAL EXPERIENCE

 

Reporter, Producer, Camera Operator & Audio/Video Editor

• Award-winning broadcast journalist, Bureau Chief, and News Director.

• Stringer/Contributor: The Associated Press, CNN Headline News, and the Michigan Radio Network.

 

EDUCATION

 

Bachelor of Science (BS) in Theatre & Entertainment Arts; Minor in Speech Communication

NORTHERN MICHIGAN UNIVERSITY, COLLEGE OF ARTS & SCIENCES, Marquette, MI

 

HONORS & AWARDS

 

Advertising & Production

• 2 Telly

• 6 ADDY (Advertising Federation)

• 2 Communicator

• 3 Healthcare Advertising

 

Journalism

• 13 Michigan Associated Press

•   2 Michigan Association of Broadcasters

•   1 American Legion: Community Affairs & Journalism

 

Public Service

• 1 Charming Shoppes "Voices" National Volunteer Service & Leadership Award